A Hyperautomation Rose by Any Other Name
March 3, 2021
Is Process Automation Now Hyperautomation?

In the relatively short time that I have been involved in the document processing and automation industry with the
revolutionary HandsFree Hyperautomation Platform, the industry has gone through three dramatic name changes.
The technology components that make up the document processing and automation industry have been loosely grouped and called:
Has anything changed dramatically? Probably not. Do the naming changes make it hard for an average business person to keep up with what it all means? Probably. I will readily admit to being a huge fan of marketing terms, primarily when used to establish a new and improved product. I have to admit though, I would like to see something labeled as the “Same Old Shit,” but that’s a different blog.
Is anyone old enough to remember buying a used car? Not anymore!
First, they became pre-owned, and now they are pre-loved vehicles. This name, merry-go-round, required a careful recalibration of my favorite software joke.
Q. What is the difference between an ERP Software and a pre-loved vehicle product advocate?
A. The pre-loved vehicle product advocate knows when he is lying.
The technology components that make up the document processing and automation industry have been loosely grouped and called:
- IPA, intelligent process automation
- RPA, robotic process automation
- Hyperautomation
Has anything changed dramatically? Probably not. Do the naming changes make it hard for an average business person to keep up with what it all means? Probably. I will readily admit to being a huge fan of marketing terms, primarily when used to establish a new and improved product. I have to admit though, I would like to see something labeled as the “Same Old Shit,” but that’s a different blog.
Is anyone old enough to remember buying a used car? Not anymore!
First, they became pre-owned, and now they are pre-loved vehicles. This name, merry-go-round, required a careful recalibration of my favorite software joke.
Q. What is the difference between an ERP Software and a pre-loved vehicle product advocate?
A. The pre-loved vehicle product advocate knows when he is lying.

Anyway, here we are with an excellent document process automation platform, and we have to rebrand it using the Hyperautomation language. Sigh.
Why all the changes? Again, this is the third significant industry name change since I jumped into the process automation game with the HandsFree Hyperautomation Platform. Initially, the industry term for process automation was intelligent process automation or IPA.That confused too many folks with images of craft beer brewed by bearded hipsters sporting history MBAs, ironically tilted pork pie hats, and suspenders.
Robotic Process Automation or RPA was the next industry marketing term that succeeded IPA. In my opinion, RPA missed the point because process automation does not deploy robots in humanoid form to speed up document-choked processes. RPA is predominantly software that works quietly behind the scenes to do manual tasks faster and with greater accuracy.
Why all the changes? Again, this is the third significant industry name change since I jumped into the process automation game with the HandsFree Hyperautomation Platform. Initially, the industry term for process automation was intelligent process automation or IPA.That confused too many folks with images of craft beer brewed by bearded hipsters sporting history MBAs, ironically tilted pork pie hats, and suspenders.
Robotic Process Automation or RPA was the next industry marketing term that succeeded IPA. In my opinion, RPA missed the point because process automation does not deploy robots in humanoid form to speed up document-choked processes. RPA is predominantly software that works quietly behind the scenes to do manual tasks faster and with greater accuracy.

A more significant issue for the robot analogy is that they have fallen out of favor with people fearing that they will eventually take their jobs. Not my job, of course, because I run my own company. My kid is waiting in the wings to take over. An actual robot might be preferred in this case because I have a better shot at controlling one of them.
So not only have robots been given a bad rap as job-stealing emotionless metal, but they are being replaced in the process automation marketing naming race with the term Hyperautomation.
Good luck with keeping track of marketing terms and maybe cheer up the next robot you see. They are out of favor literally and figuratively, and they are not as fast or efficient as our HandsFree process automation software platform. As a result, they are sad.
Better yet, step up to the Hyperautomation plate with the HandsFree Platform that replaces tired legacy AP Automation solutions with a company-wide document automation solution.
So not only have robots been given a bad rap as job-stealing emotionless metal, but they are being replaced in the process automation marketing naming race with the term Hyperautomation.
Good luck with keeping track of marketing terms and maybe cheer up the next robot you see. They are out of favor literally and figuratively, and they are not as fast or efficient as our HandsFree process automation software platform. As a result, they are sad.
Better yet, step up to the Hyperautomation plate with the HandsFree Platform that replaces tired legacy AP Automation solutions with a company-wide document automation solution.

HandsFree ERP is dedicated to supporting clients with their ERP initiatives, enabling companies to seamlessly connect users with their ERP partners. By utilizing skilled professionals, streamlined processes, and cutting-edge tools, HandsFree ERP significantly boosts the success rates of ERP projects.

By Peter Joeckel
•
September 11, 2025
Most organizations think data migration is about moving records from A to B. They're wrong. It's about transforming business information into operational truth. Get it wrong, and you're just digitizing your problems at enterprise scale. If you’re a distributor or manufacturer, your business runs on inventory. Simple as that. Everything else, sales, purchasing, operations, revolves around making sure your inventory data is accurate. And yet, so many companies struggle with messy, outdated, or outright incorrect data, setting themselves up for major headaches when it comes time to implement or upgrade an ERP system. For manufacturers and distributors, inventory is the heart of the business. Everything revolves around managing it effectively. In ERP terms, this involves three core processes: 1. Procure-to-Pay – Bringing inventory in from suppliers. 2. Manufacturing or Handling – Transforming or repackaging inventory. 3. Order-to-Cash – Shipping inventory out to customers. At the heart of the problem are three core data sets: customers, suppliers, and inventory . Clean and accurate data here isn’t optional. It’s essential. Let me paint you a picture of what poor data quality really costs: - Financial processes failing because customer master data is inconsistent - Supply chain grinding to a halt because item masters don't match across systems - Month-end closing taking weeks because nobody trusts the numbers - Compliance risks because audit trails are incomplete or incorrect I've seen implementations declare success after migrating millions of records, only to discover they've built a perfect system running on garbage data. The result? Unreliable reporting, broken processes, and users creating shadow systems to track "real" data. Here's what your implementation partner isn't telling you: Data quality issues compound over time. Every day you operate with poor data, you're creating new problems that will need to be fixed later. It's like trying to build a skyscraper on quicksand - no matter how perfect your architecture, IT IS GOING TO SINK. The hard truth: No amount of system optimization can fix bad data. You're either managing data quality now, or you're managing data problems forever. And in D365 F&O, forever gets expensive very quickly. Bills of Materials: The Science That Trips Everyone Up For manufacturers, one of the biggest trouble spots is the Bill of Materials (BOM) . Think of the BOM as a recipe: it defines exactly how components come together to make a finished product, like a “little red wagon.” Each part must be accounted for, structured correctly, and contain only inventory items. Here’s where things go wrong: Many BOMs have too many levels or include non-inventory items like labor and overhead. Legacy systems often force companies to create Frankenstein part numbers that are confusing and error-prone. Process manufacturers with “recipes” face additional complexity because ingredient quality can fluctuate, affecting output consistency. Moving this messy data into a modern ERP without cleaning it first can turn your new system into a nightmare rather than an improvement. Routing: Where Art Meets Science Beyond the BOM, there’s routing , the step-by-step instructions for manufacturing a product. Routing data is critical for understanding capacity, scheduling, and cost management. Capturing work center setup times, labor, material, and overhead costs is key. Most companies simply don’t have this data organized, which means ERP projects often start off on the wrong foot. Planning Ahead: The Key to ERP Success Waiting until the ERP project is live to clean and organize your data is a recipe for disaster. By then, your best engineers and data experts are fully occupied, leaving little time to fix deep-rooted issues. Forward-thinking manufacturers and distributors start data workshops well before the ERP implementation . These workshops: Identify issues in customer, supplier, and inventory data Clean and structure BOMs and routings properly Establish proper part numbering and chart of accounts setups Doing this ahead of time dramatically increases the chances of a smooth, successful ERP deployment—regardless of which system you choose. Bottom line: messy data doesn’t just slow you down, it can completely derail your ERP implementation. Start early, clean it up, and structure it correctly. Your future self (and your new ERP system) will thank you.